Unleased Brands

Stop Renting Your Community.

Start owning your ecosystem.

Own your
audience.

We architect the digital infrastructure that transitions brands from platform dependency to ecosystem ownership.

The risk is structural.

One algorithm change halves your reach overnight.

One policy shift erases years of audience growth.

One platform decision shuts down your distribution entirely.

Attention is leased.
Infrastructure is owned.

Platforms are distribution channels, not foundations. The distinction determines whether your brand compounds or collapses.

The next decade will belong to brands that own their infrastructure.

Distribution is rented.

Infrastructure is permanent.

Ownership Architecture

01

Diagnose

Map platform dependency. Identify structural exposure. Quantify ecosystem fragility.

02

Architect

Design first-party infrastructure. Build private membership layers. Structure recurring revenue.

03

Deploy

Transition audiences into owned environments. Activate controlled distribution. Transfer leverage.

Live Infrastructure

A private membership ecosystem built for a global brand.

ALO ONE

Private membership architecture.

Controlled access.

Recurring value.

Direct engagement layer.

Built to move a global brand beyond rented platforms.

Selected Experience

Our team has supported global consumer brands and high-volume subscription ecosystems at scale.

Coca-ColaALOHEINEKEN

High-volume recurring subscription platforms within the creator economy.

Infrastructure Briefs

Coca-Cola

Challenge

Massive global reach with limited owned community infrastructure.

Intervention

Designed roadmap for first-party data capture and direct ecosystem expansion beyond platform dependency.

Outcome

Increased structural control over audience engagement channels.

Alo Yoga

Challenge

High social engagement with no dedicated membership layer.

Intervention

Architected private community infrastructure concept aligned with brand ecosystem.

Outcome

Foundation for recurring owned engagement model.

Creator Subscription Platform

Challenge

Scaling tens of thousands of paid members globally.

Intervention

Built retention-driven subscription architecture and onboarding systems.

Outcome

Sustained 7-figure monthly recurring revenue ecosystem.

About

Unleased Brands was founded on a single conviction: ownership is the only durable advantage in a platform-driven world.

Unleased Brands was founded by a co-founder of HackerOne — one of the world’s leading cybersecurity platforms — and a co-founder of Lost Boys Agency, a high-volume subscription ecosystem built at global scale.

Our leadership has built distributed communities, engineered platform-scale systems, and architected recurring revenue ecosystems serving global audiences.

We understand infrastructure.

We understand platform risk.

We understand scale.

Unleased Brands applies that experience to modern consumer brands — helping them move from rented attention to owned ecosystems.

Built by founders who have scaled platforms — not agencies who manage posts.

The next era belongs to brands that own their ecosystem.

This is not a trend. It is the structural divide between brands that compound and brands that disappear.

If Social Disappeared Tomorrow

What would you still control?

Hospitality Brands

  • 15–25% OTA commissions
  • Social-driven occupancy volatility
  • Limited guest ownership

We architect direct-booking membership ecosystems and recurring VIP programs.

Fashion & Lifestyle Brands

  • Drop culture dependent on algorithmic reach
  • Rising paid acquisition costs
  • Limited first-party customer depth

We build private member drops and owned data infrastructure.

Consumer & Subscription Brands

  • Increasing CAC
  • Algorithmic volatility
  • No controlled engagement channel

We design recurring ecosystem layers that increase LTV and reduce paid dependency.

Enterprise & Tech Brands

  • Platform policy risk
  • Fragmented data systems
  • Community outside your control

We structure direct-access ecosystems and first-party infrastructure.

Ownership compounds. Dependency drains.

Contact

Amsterdam

The Netherlands

Zuidplein 36
1077 XV Amsterdam

Prague

Czech Republic

Wenceslas Square 3
110 00 Prague 1

Selective partnerships. Enterprise engagements.

Stop Renting Your Community.

Start owning your ecosystem.

Request Strategic Assessment

For executive teams and brand leadership only.